This week mega-burger chain McDonald’s learned the hard way that you can’t try and force a meme. It will always backfire.

Last week the official Micky-Dee’s Twitter account posted two tweets with the hashtag ‘#McDStories’ presumably in hopes that it would spawn a wave of similar tweets and help the company trend internationally.

“‘When u make something w/pride, people can taste it,’ - McD potato supplier #McDStories,” they tweeted.

The hashtag trend was picked up by Twitter users, just not in the way Ronald and crew might have wanted it to. Before long reams of cynical Tweeters were using the tag to share their less than fond McD stories. It turns out they weren’t ‘lovin it.’

“My father used to bring us to McDonalds as a reward when we were kids. Now he's horribly obese and has diabetes. Lesson learned #McDStories,” wrote @natebramble.

“One time I walked into McDonalds and I could smell Type 2 diabetes floating in the air and I threw up.#McDStories,” wrote @SkipSullivan.

The original tweet has since been deleted but not before the trend went viral. By this morning however the tag has evolved into something new – a stream of news stories about just how badly McDonalds marketing failed.

(Source: Daily Dot)